Start With the Portfolio
Before acquiring another policyholder, understand the ones you already have.
Who is profitable?
Who stays?
Who leaves?
Who buys multiple products?
Who should you fight to retain?
Which customer profiles produce the greatest lifetime value?
Then use that intelligence to find more customers like them.
Product Intelligence
Growth Insurance can support decisions around:
The objective is not simply more policies.
It is more of the policies the carrier actually wants.
Reduce Waste Before Adding Spend
G1 can help reduce:
Growth should improve both sides of the equation.
Remove waste. Improve efficiency. Create profitable premium.
The Challenges You Face. The Solutions We Built.
Insurance growth is uniquely complex. G1 was engineered for exactly these problems.
Competing in shared lead pools drives CPL up and quality down
G1 generates exclusive, intent-verified leads from life-event signals.
Policyholders lapse or switch without warning
Churn prediction models flag at-risk accounts 90+ days in advance.
Rate hike seasons cause mass defection to competitors
Real-time competitor activity monitoring helps teams act before policyholders switch.
The G1 Platform: Purpose-Built Growth Infrastructure for Modern Insurance
The four Growth Engines are tuned to insurance economics: detect shopping and switching behavior, identify product fit, improve acquisition quality, protect retention, and align growth decisions with product appetite. Learning is built into the operating loop, measuring policies, premium, retention, and profitability so the next decision gets better.
Identity Engine
Know Every Household and Business Before You Spend
The Growth Insurance Identity Engine connects first-party policy, quote, and customer data with household, property, and business intelligence.
By resolving data at the household, individual, property, and business level, Growth Insurance helps partners understand their book of business, product fit, and broader addressable market through one unified view.
Detection Engine
Find Growth Signals Before Your Competitors Do
The Growth Insurance Detection Engine detects shopping and switching behavior across households, businesses, policyholders, prospects, and insured assets.
These signals help partners identify meaningful changes, emerging needs, and opportunities before a policyholder or prospect moves elsewhere.
Intelligence Engine
Turn Data Into Decisions Across the Insurance Lifecycle
The Growth Insurance Intelligence Engine turns identity and signal data into analytics, predictive models, risk scoring, and portfolio insight.
This allows partners to identify product fit, improve acquisition quality, protect retention, and align decisions with underwriting appetite, product strategy, and profitability goals.
Success Engine
Measure What Matters and Prove Growth Performance
The Growth Insurance Success Engine closes the loop between decisions and insurance economics.
Partners can measure policies, premium, retention, and profitability so outcomes improve the next decision.
Let's Look Under the Hood and See What Each Engine Delivers
The what, how, and why behind each Growth Engine — with Learning built into the insurance operating loop.
Identity Engine
Know Every Household and Business Before You Spend
What It Does
- Connects first-party policyholder, prospect, quote, and customer data
- Resolves identities across households, individuals, businesses, and properties
- Enriches records with thousands of third-party attributes
- Appends insurance-relevant data across personal, commercial, life, health, and Medicare opportunities
- Creates a unified market view of both the in-force book and total addressable market
Key Data Assets
- Conviction and violation data
- Risk scores
- Property attributes
- Building permits and renovations
- Crime indicators
- Business data
- Household composition
- Consumer and business intent signals
- Competitive pricing intelligence
- 267M+ building permit records
- Enhanced property attributes (square footage, roof type, property grade, structural characteristics)
Why It Matters
Most insurance organizations can see their own customers. Growth Insurance helps partners see their own customers and the broader market through the same intelligence layer.
This allows insurers to identify exact households and businesses that align with underwriting appetite, product strategy, and growth objectives before deploying growth capital.
You are no longer guessing who is worth pursuing. You know before you spend.
Lines of Service Supported
Coverage across the lines that matter most to carriers, MGA's, and agencies.
Improve Acquisition Quality
Identify product fit and prioritize prospects whose needs align with the policies and markets the carrier actually wants.
Protect Policyholder Retention
Detect shopping and switching behavior early so partners can protect the right relationships before policyholders move elsewhere.
Measure Profitable Premium
Connect policies, premium, retention, and profitability so growth is evaluated on the economics of the book.
Everything You Need to Grow
Guides, videos, and insights curated for Growth Insurance. Full library available in Resources.
White Papers
Videos
Wedding Kinetic
This Growth Insurance video uses a humorous wedding scenario to illustrate the mismatch between expectations and outdated customer information. It introduces the role of current customer signals in reaching relevant prospects and managing acquisition costs, and closes with an invitation to meet Growth Insurance at ITC.
View detailsRead transcript for Wedding Kinetic
Magician Kinetic
This Growth Insurance video uses a magician’s act to illustrate the challenge of connecting with prospective customers. It introduces the role of customer signals in improving lead contact and managing acquisition costs, and closes with an invitation to schedule a meeting at ITC Vegas.
View detailsRead transcript for Magician Kinetic
Vault Kinetic CTV
This Growth Insurance video uses a vault-break-in scenario to illustrate how outdated and disconnected data can disrupt a plan. It introduces the role of current customer signals in reaching prospective customers and managing acquisition costs, and closes with an invitation to schedule a meeting at ITC Vegas.
View detailsRead transcript for Vault Kinetic CTV
FAQ
Frequently Asked Questions
Straight answers about Growth Verticals, the G1 Platform, and how the Growth Operating System works.
Growth Insurance is the insurance-specific application of G1, the Growth Operating System, for carriers, MGAs, and agencies. It connects policy, quote, and customer data with household, property, business, and market intelligence to support product fit, acquisition quality, retention, and profitability decisions.
